Why shift your brokerage to RE/MAX®?
Because no one ever says, ‘RE/MAX who?’.
RE/MAX offers you big brand support, a global referral network, and a solid value proposition you can leverage to attract the best talent to your brokerage. You could have the benefit of walking into a recruiting presentation with the confidence that comes with being part of a brand agents know. RE/MAX leads the industry in brand awareness1. That awareness creates big brand visibility that could help your business grow.
The RE/MAX network has provided my brokerage with what I like to refer to as several intangible assets which bestow the greatest amount of impact. Consumer brand awareness, the global network, and support at a regional and international level, are by far second to none in the industry. The entrepreneurial mindset is alive and well at RE/MAX, where broker/owners like me feel like we are a true partner in the franchise’s success.
Meet Your Superpower
At RE/MAX, you are empowered to grow your business and boost your brand with a new superpower: the cloak of visibility. The RE/MAX name is everywhere, reaching different demographics multiple times through out-of-home and digital ad campaigns, TV spots airing on major networks nationwide and through major league sports teams’ partnerships and promotions. RE/MAX invests big marketing dollars in the brand, so you don’t have to, because growth for one is growth for all. Billions of dollars have been spent promoting the RE/MAX name and its agents over the years. RE/MAX multi-channel campaigns and PR efforts are estimated to receive 3 billion brand impressions and generate a whopping 193K in leads for agents in Canada this year alone.2 More leads for agents may make your brokerage attractive to top producers. The RE/MAX name speaks for itself, and it could speak volumes for your business.
Learn where RE/MAX invests marketing dollars to be the voice of real estate »
The views from here are spectacular.
RE/MAX, LLC and its affiliate sites reach the most Canadians out of any other real estate franchise brand.3 Getting your agents listings seen could help take properties from ‘for sale’ to ‘sold’, faster. In a recent brand health study, consumers said they would use property search sites, real estate company websites, or ask an agent they know when looking to buy a home.4 Since buyers and sellers think of RE/MAX first5, and it gets good google6, this means the brand gets noticed and your brokerage could too.
Trust the experts at RE/MAX. Consumers do.
When consumers are looking for real estate advice, they often turn to RE/MAX and that could mean they look to yourself or your agents as local area experts. RE/MAX has become a trustworthy and reliable real estate news source, generating over 13,000 news stories and 2 billion impressions in 2023.7 Considered a thought leader with proactive and reactive commentary aligned with the news cycle, RE/MAX has the biggest voice share when compared to other real estate brands7 and provides opportunities for franchise owners to be the voice of real estate in their local markets as well.
Our brand helps boost your business.
When you become part of RE/MAX, you get a network of support, credibility, and an excellent reputation to help you reach your goals. With superpowers that include being the voice of real estate, a big brand name that leads in awareness and powerful marketing to get your name noticed, the only thing you won’t get is a cape. When you’re ready to boost your brand, RE/MAX may be the brand for you.
There’s a reason you’ve heard of RE/MAX and so many more reasons for RE/MAX ownership.
If you’re looking for expert advice on how to grow your business, the franchise team at RE/MAX can offer growth solutions that are right for you.
Reach out today to start a confidential discussion about transitioning your brokerage or leveling up through a merger or acquisition.
Get Started
1. MMR Strategy Group study of unaided awareness.
2. 2024 estimates based on third-party projection data as well as past performance data. RE/MAX, LLC does not guarantee, and is not in any way responsible for, the accuracy of estimates and third-party data. Data is current as of March 2024.
3. Comscore Media Metrix® Multi-Platform, Total Audience (desktop 2+, mobile 18+), Real Estate Category minus realtor.ca, monthly average December 2023.
4. RE/MAX Brand Health Study, Angus Reid Group, October 2023.
5. MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? (first mention recorded).
6. Internal data from Google Analytics, Google Trends & ComScore Media Metrix. All data is representative of January 1 2023 – December 31 2023.
7. RE/MAX Apex PR Wrap Report 2023.
